Clients booked specific stylists, but the old site treated everyone as interchangeable. Top stylists were getting recruited by competitors who were better at making them look good online.

02 · The approach

Each stylist gets a real page — bio, signature work, openings. The site reads like a magazine; the booking lives one tap away.

03 · The result

New bookings up 63%. Average ticket rose $41 because clients arrived having already chosen the work they wanted. Stylist retention doubled.

Next case

05 / 06

Sumac Kitchen

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Restaurant / Brand site