Story · since 2014
One storefront,
on Spenard.
We've been on the same block for twelve years. Owner-operated, staff-owned, and the only outfitter in town that won't sell you something you don't need.
Fjord started in 2014 as a 600-square-foot shop selling waxed-canvas packs and one rain shell. Today the floor is 2,400 square feet and we sell nine pieces.
We carry less, not more. Every product is tested by staff for a season before we put it on the wall. If it fails, it doesn't come back. If it sells too well to test, we slow the order until we've worn it ourselves.
The online store opened in 2024. Twelve months later, online passed the storefront. The same staff packs every order, by hand, from the back room. We ship Monday and Thursday.
The only outfitter in town that will tell you when you don't need the thing.