Tourism / Booking funnel · 2025
Harbor Line Charters
From paper bookings to a sleek web funnel that does the selling while they're on the water.
Metrics
+184%
Bookings
-42%
Mobile bounce
11
Days to launch
See the template I built →
Full demo
harborline.com
HARBOR LINE
TripsCaptainBook
PRINCE WILLIAM SOUND · SINCE 2018
Half-day charters,
ready when you are.
Date
May 18
Party
4
Trip
Halibut
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Harbor Line Charters
2025Tourism
01 · The problem
Captains couldn't take calls during charters. Voicemails turned into 24-hour reply windows. Half their summer leads were going to the next captain who picked up.
02 · The approach
Replaced the contact form with a 4-step booking funnel that collects everything a captain needs to confirm. Auto-replies set expectations; the inbox stays clean.
03 · The result
Bookings jumped +184% YoY. Mobile bounce dropped 42%. The captain reads inquiries on the dock, not the helm.
Caseus built us something that does the selling for me. I just confirm. My summer is fully booked by mid-April now.