Hospitality / Brand site · 2025
North Fork Coffee
A specialty roaster's online home — built to convert foot traffic into wholesale leads.
98
Lighthouse perf
9
Days to launch
+3×
Wholesale inquiries
See the template I built →
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EST. 2019 · COLD-BREWED IN HOUSE
Single origin,
brewed bright.
Origin
Ethiopia
Origin
Colombia
Origin
Guatemala
North Fork
ETHIOPIA · YIRGACHEFFE
12 oz · $19
North Fork Coffee
2025Hospitality
01 · The problem
North Fork was being mistaken for a chain. The website made them look corporate; the café floor was anything but. They were losing wholesale inquiries to roasters with worse coffee but better web presence.
02 · The approach
Rebuilt the site around a single editorial spread per origin. Photographed the staff, shot every single bag in studio. The wholesale form replaced a buried PDF with a one-screen flow.
03 · The result
Wholesale inquiries tripled in the first 60 days. The new site outranks two larger regional roasters for their core search terms — without paid spend.
We had been quoted $7,500 by an agency for the same scope. Caseus shipped a beautiful site in 9 days for less than a third of that, fully line-itemized. Wholesale tripled the first quarter.